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2020-09 14 Important News

[Event]Hanyang University ERICA, Gyeonggi-do Province -Ansan City-Kakao opens Ceremony for Kakao Data Center Construction

On September 7th, Hanyang University. Gyeonggo-do, Ansan City, and Kakao signed a business agreement in the Gyeonggi Provincial Government Office to build a Kakao Data Center and an industry-academic cooperation facility. The President of Hanyang University, Kim Woo-seung, the Governor of Gyeonggi Province, Lee Jae-myung, the mayor of Ansan, Yoon Hwa-sup, and the co-CEO of Kakao,Yeo Min-soo, attended the signing ceremony. ▲Source: Real-time social broadcast LIVE According to the agreement, Kakao will spend 400 billion won on the project to build a data center and industry-academic cooperation facility on 18,383 square meters of land around Hanyang University's ERICA campus. The construction design will be completed in the second half of this year, and after adminstrative procedures, such as building permits, contracts and construction will be carried out in 2021 with a completion aim in 2023. The data center will be built on the site of the Campus Innovation Park Urban High-tech Industrial Complex, which was selected as a pilot project implemented by the Ministry of Land, Infrastructure and Transport, the Ministry of SMEs and Startups, and the Ministry of Education as a national project last year. ▲Campus Innovation Park HUB ▲Bird's-eye view of Campus Innovation Park The Kakao Data Center is hyper-scale enough to operate more than 100,000 servers, and can store 120,00 servers in the computer building. The amount of data that can be stored reaches 6 EB (exabytes), which is 310,000 times larger than the amount of information in the Library of Congress. Hanyang University's ERICA campus is planning to build a small-scale high-tech industrial complex, including the Kakao Data Center, as a base for regional innovation and growth. [Campus Innovation Park] A business run by The Ministry of Education, the Ministry of Land, Infrastructure, Transport and Tourism, and the Ministry of Small and Medium Venture Enterprises to promote the creation of innovative spaces that combine corporate housing facilities, startup support facilities, and housing and cultural facilities on unused sites on university campuses in order to create new jobs for high-quality young people. *News related to Campus Innovation Park - University Journal: http://www.dhnews.co.kr/news/articleView.html?idxno=124490 - JoonbooIlbo: http://www.joongboo.com/news/articleView.html?idxno=1382740 Global News Team global@hanyang.ac.kr Translation by: Lee Hee-jin

2020-08 27

[Performance]ERICA Selected to 2020 Interdisciplinary Curriculum Support Project led by Design

Hanyang University ERICA Campus was selected for the "Design-led 2020 Interdisciplinary Curriculum Support Project" which is supported by the Ministry of Trade, Industry and Energy and the Korean Design Promotion Agency on the 22nd. This project, which is implemented for the first time this year, aims to train design integration specialists with an understanding of the entire process of product and service development, from planning to marketing. This project is designed to support the management of interdisciplinary curriculum such as engineering and business administration, and to develop human resources capable of solving integrated problems through interdisciplinary education based on actual projects in industrial fields. A total of 6 universities, Hanyang University's ERICA campus, Soonchunhyang University, Anyang University, Yonsei University's International Campus, Korea University of Industrial Technology and Hansung University, will participate. The 6 universities participating in the project plans to develop human resources based on ther different points. ERICA plans to strengthen IC-PBL education to develop capabilities in order to solve industrial and social problems and develop technology-sympathetic cooperative talents. They will have a design advisor, a student-tailored education that encourages students to collaborate with other students from different majors as well as IC-PBL (Hanyang University education model) at the UX Design Center for artificial intelligence (AI) to lead future design trends that are human-friendly. Global News Team global@hanyang.ac.kr Translation by: Lee Hee-jin

2020-08 25

[Performance]ERICA Selected as the "2020 Design-leading Multidisciplinary Education Course Support Business"

Hanyang University ERICA Campus was selected on August 22 as the University participating in 2020 Design-leading Multidisciplinary Education Course Support Business by the Ministry of Trade, Industry and Energy and the Korea Institute of Design Promotion. This business, which began this year, aims to grow a design-leading professional force that fully understands the process from planning to marketing such as product, service, and system. This business supports a multidisciplinary education course management such as design-leading engineering and economics, and aims to support talented students who have theoretical and practical information across diverse fields through industrial-settings-based programs and problem solving potential. Along with Hanyang University ERICA Campus, Soonchunhyang University, Anyang University, Yonsei University International Campus, Korea University of Industrial Technology, and Hansung University are participating. These six universities are participating in this business plan to nurture talented students with their own differentiated points. ERICA Campus plans to enforce the IC-PBL education that is required for developing problem/solution capabilities for industry/social problems to support talented students in technology-sympathizing cooperation. They are also planning on a "design advisor", which is a student-centered education that encourages students of different majors to cooperate, and an AI Design Center’s IC-PBL (Hanyang University ERICA’s education model of the industry-local district-university link that solves real problems that happen on-the-spot) environment to lead a human-friendly future design trend. Global News Team global@hanyang.ac.kr Translation by: Park Gyeong-min

2020-08 21 Important News

[Event]2019 ERICA Commencement Ceremony held through live online broadcast

On August 19th, the 2019 Hanyang University ERICA Campus and the Graduate School of Industrial Convergence Spring and Fall Commencement Ceremony was held. This ceremony was participated by the minimum number of people to prevent the spread of COVID-19 and was broadcasted live through the Hanyang University ERICA Youtube channel. Starting with the opening speech, the ceremony processed with President Kim Woo-seung’s congratulatory message, the President of the Alumni Association Son Yong-geun’s words of encouragement, graduate representative Shin Hye-rim’s (Division of Economics) formal reply, the commencement ceremony, and the award ceremony (Chairman of the Board Award, President Award, President of the Alumni Association Award). In this Commencement Ceremony, special congratulatory videos of professors, faculties, graduates, and undergraduates, along with ERICA professor choir’s special performance brightened the 2019 Commencement Ceremony. ▲ President Kim Woo-seung’s congratulatory message ▲ Graduate representative Shin Hye-rim’s (Division of Economics) formal reply ▲ Ceremony participated by the minimum number of people to prevent the spread of COVID-19 ▲ Graduates taking photos Global News Team global@hanyang.ac.kr Translation by: Park Gyeong-min

2020-08 21 Important News

[Event]ERICA Campus holds online Commencement Ceremony due to COVID-19, broadcasted live through Youtube

Hanyang University ERICA Campus held the graduation ceremony online to prevent the spread of COVID-19. The ERICA Campus broadcasted the 2019 Spring and Fall Commencement Ceremony live through the Hanyang University ERICA official Youtube channel on August 19, around 10:30. They have replaced the large scale graduation ceremony online to prevent the spread of COVID-19. This Commencement Ceremony was for all the students of the Graduate School of Industrial Convergence and ERICA Campus. However, following the COVID-19 quarantine guidelines instead of holding a public ceremony, the graduation cap and gown rent week was additionally held from August 18. The online Commencement Ceremony started with an opening speech, followed by the President’s congratulatory message, and the President of the alumni association’s words of encouragement. After, the commencement ceremony and diverse events proceeded, and the event was finished with a closing ceremony. Special alumni congratulatory videos and professor choir performance events were also included. Meanwhile, the Seoul Campus plans to upload the congratulatory message on their official Youtube homepage instead of holding a public Commencement Ceremony, while replacing the event with graduation suit rentals and photo-zones. The ERICA Campus 2019 Spring and Fall Online Commencement Ceremony could be participated through the Hanyang University ERICA Campus official Youtube channel. ▶Click to see [[2019 Spring and Fall Online Commencement Ceremony (ERICA)]] in Hanyang Wiki ▶Click to go to Hanyang University ERICA Campus official Youtube channel Global News Team global@hanyang.ac.kr Translation by: Park Gyeong-min

2020-08 20

[Performance]ERICA Selected for the Gyeonggi-do GRCC Project

Hanyang University ERICA Campus has been selected as a new research center for participating in the Gyeonggi-do Regional Research Center (GRCC) Project. The local government of Gyeonggi-do announced on the 19th that a total of 2 centers, the Hydrogen Energy Core Material Research Center of Hanyang University ERICA and the Innovation Research Center for Multiple Materials Processing Techniques of Korea Polytechnic University, have been selected from the 5 universities that applied for the project. The GRCC Project is an Industry-University Cooperation Project that connects universities within the local area and supports the technology development process, while also supporting the small and medium-sized companies that lack research-based infrastructure. The project will strive to prevent the reduction of research due to COVID-19 and the ensuing economic hardships, while also supporting research development to secrure a competitive edge for the future. The two selected universities will receive full support from the government for technology development for the next 6 years, receiving a total of 3 billion won. The Hydrogen Energy Core Material Research Center of the ERICA Campus is planning to support the start-up process of junior researchers with ideas that allow the independence of companies with technologies. This is to vitalize projects related to hydrogen energy, which is a next-generation eco-friendly energy. The Innovation Research Center for Multiple Materials Processing Techniques of Korea Polytechnic University aims to lead the development of the local machine industry through the application of multi-materials for lightening transport machines and the development of additive and bonding technologies. Lim Moon-young officer of Future Development Policies of Gyeonggi-do mentioned that in order to secure a competitive edge for the future, endless research development is needed, and that they "hope that companies within the province succeed in technology development by utilizing research centers with leading technologies and research infrastructure." Global News Team global@hanyang.ac.kr Translation by: Lee Won-young

2020-08 12

[Student]Song of Happiness with a Beautiful Voice

"I want to bring happiness through my songs. I hope this happiness will spread and make the world brighter. If my voice can deliver happiness to people, that would be my joy and happiness." A child who used to sing "yodel"grew up dreaming of becoming a singer and went up on stage. We met Kim Ye-ji, alumni of the Department of English Language and Culture, who participated in "Vocal Play 2" program as a representative of Hanyang University ERICA. Let us hear her story, who was loved by many for her singing skills and extraordinary bright energy. A coincidence and the determination to grab the opportunity "I was motivated by the activities in the central club, the Mungge Cloud. I posted a video of my singing on social media. The broadcast writer saw this and contacted me." She said that this opportunity wasn't welcoming at first. She was afraid that she might not be able to survive among many talented people as she did not major in music. However, her light-hearted decision: "Okay, let's just try," seemed to have been the key to making it up to round 16. A representative of Hanyang University ERICA, the place she dreamed of She was thrilled by the fact that she was the representative of Hanyang University ERICA among various universities. She, who found her dream through school club activities, said that school helped her realize that singing on stage in front of people was what she really wanted to do. To show her gratefulness, she decided to represent her school in this program. "I still remember the fall festival of 2017 fall semester. I participated in a club contest as a representative of the Mungge Cloud club and proudly won first place. I was proud to win the first prize over many prominent bands and dance teams. In the pop song contest which was held by the department, I sang a yodeling song and won both first place and the popularity award. I'm really grateful to the school that allowed me to make great memories with music." As I yodel to spread happiness "I started yodeling in elementary school after my mother recommended a specialty class. Although I started it out of curiosity, I was able to gain a lot of experience for 6 years after getting selected as a member of the Incheon Children's Yodel Group. I went around the country to perform, and I guess that experience has made me who I am now." She won over the judges and audience by yodeling instead of singing ordinary pop songs in the preliminary stage. As it was her first broadcast, she was very nervous, but her experiences from childhood led her to qualify. She said that she tried to put on a big smile and enjoy the song on stage as yodeling becomes more entertaining and exciting only when the singer sings it excitedly. She added that she only felt tension after finishing her performance and the corners of her lips refused to come down. Alumni Kim Ye-ji's Optimistic Energy! Kim Ye-ji received a lot of attention and love for her unique positive charm and bubbly character. She said she has her own mindset that keeps her like this. "I try to worry less. Since I was young, I have believed in the power that a positive mindset can bring. Even in bad situations, I try to look at the positive. I guess this naturally comes out of my attitude. Sometimes I hear bitter comments like "Isn't that too optimistic?" but I like myself like this. Everyone has different thoughts and tendencies. I always try to think positively by thinking "I have my own way!" Future plans "First, I'm trying very hard to become a singer. I aim to release my own song. I'm also thinking about Youtube content these days. I currently have a Youtube channel called Yeidi (예이디), where I film myself singing and also other various things like a vlog. I'm trying to discover and develop content that only I can do." As a senior on the dream path to a junior who is wandering the path "I want to tell them not to be afraid as it is okay to pursue careers that have no relation to their major. Like how I dream to become a singer without majoring in music, I don't want them to be caught up in this frame. I hope they have the 'greatness' to get out of the frame and move on to a bigger world." She added that this "greatness" comes from the objective view that one has. Knowing what you like and what you're good at will give you confidence. With confidence, you will succeed. It is okay to fall along the way. Your early twenties are the age where you can still get up after a fall. "I hope you find your dream and find a happy path," she added, leaving a heartfelt message of support. Kim Ye-ji is pushing herself towards her dream with the power of boldness. What goal would she have as a singer? "I want to bring happiness through my songs. I hope this happiness will spread and make the world brighter. If my voice can deliver happiness to people, that would be my joy and happiness." We support the future of Kim Ye-ji alumni to bring happiness to the world through her songs. ▲ Kim Ye-ji, the representative of ERICA in "Vocal Play 2" ▲Kim Ye-ji singing at the ERICA fall festival Global News Team global@hanyang.ac.kr Translation by: Lee Hee-jin

2020-08 12

[Performance]ERICA Selected in Brain Korea 21 (BK21) Preliminary Selection

On the 6th, the Ministry of Education and the Korea Research Foundation released the preliminary selection results of the fourth-phase of the Brain Korea 21 (BK21) project. Phase 4 of Brain Korea 21 (BK21) is a follow-up project of the phase 3 BK21 Plus project, which aimed to train about 19,000 master and doctoral level research personnel annually from September 2020, for seven years, by providing graduate students with research scholarships and labor costs so that follow-up generations can focus on their studies and research. A total of 695 education research foundations and 634 education research teams from 93 universities applied for the project. A total of 562 education research foundations(teams)(268 education research foundations and 176 education research teams) from 68 universities were selected in advance after going through a strict evaluation (based on innovative talent development projects, convergence research, and industry-academic cooperation plans). The selected education research teams will receive annual support of 408 billion won, which will help them train 19,000 master's and doctoral degree students while helping them to focus on their studies and research. In addition, unlike the previous Brain Korea 21 project, 19 universities that are selected by more than 5 educational research groups will be funded for graduate innovation. Hanyang University ERICA was selected by 1 education research team and 7 education research groups during the preliminary selection. More than 5 education research groups were listed and will be receiving funding for graduate innovation support. ▼ Hanyang Univerisity ERICA's selection ▼Universities selected by more than 5 education research groups The final selection of the education research groups (teams) and the budget distribution will be finalized during the objection period (~8.14), and the follow-up on-site inspection (August 31 to September 1, two days of progress). Global News Team global@hanyang.ac.kr Translation by: Lee Hee-jin

2020-08 12

[Student]"The COVID-19 Era Can Still be Better with Extra Help." Student Union Fee Payment Cancelled for 2020 Fall Semester

Hanyang University ERICA's Student Union Harang decided to cancel the payment of the student union fees for the 2020 fall semester. We talked to Yoon Ji-seok ERICA student union president about the decision. ▲ (From the left) Choi Jea-ui ERICA Student Union Vice President and Yoon Ji-seok President Q. The student union fee has been changed. How will the changes be implemented? A. The student union fee has been a selective choice that students can check and make payments for when submitting their tuition fee. After hearing considerations at the central committee, all entities within the school that use the student union fee have agreed not to receive the fee for the fall semester of 2020 and sent the requested document to the university (Office of Planning - Finance Team of the Seoul Campus). Through some debate, Hanyang University ERICA decided to cancel the student union fee payment for the 2020 fall semester. Q. What was the inspiration for this idea? A. The number of students visiting the school has been greatly reduced due to COVID-19, and the events that students can participate in have been canceled or postponed. Accordingly, after many discussions, we decided that it would be possible to operate the student union and the center meeting solely with the extra budget carried over from last semester. To reduce the burden of the students, we decided to cancel the student union fee payment for the 2020 fall semester. Q. We are curious how the student union and the central committee will operate without the student union fee. A. The student union and the central committee will operate as before without any changes. However, events will be planned according to the COVID-19 situation for the fall semester, in hopes that we can be more helpful to the students. Q. What are the foreseeable plans of the student union Harang, and what do you want to say before the end of the interview? A. All plans except the outdoor group events are being prepared without any problems. We are also trying our best to expand the scholarship and welfare benefits that students can receive during the era of COVID-19. As it is difficult to operate offline events, we will remain close to the students through Harang Tube, and the official Youtube Channel of Hanyang University ERICA. Please let us know any time when difficulties occur within the school through official student union Harang's SNS accounts (Instagram, Facebook), and we will try our best to take fast and clear action. Global News Team global@hanyang.ac.kr Translation by: Lee Won-young

2020-08 06

[Alumni][ERICA’s Power] 34th ERICA Student Body President Jeon Yong-ki Becomes the Youngest Member of the National Assembly

ERICA Student Body President Jeon Yong-ki Becomes the Youngest Member of the National Assembly Alumnus Jeon Yong-ki (Division of Sport Science, Class of ’10) The number of newly-elected members of the 21st National Assembly is 151. As all citizen wish for a ‘working National Assembly,’ their expectations for the representatives are very high. There are different calls for change for the members in their 20s and 30s of the National Assembly than in previous political moments. Deputy Jeon Yong-ki is one of the members of the 21st National Assembly. As a former ERICA student body president, we asked him about youth politics, an area of the New Politics. ▲ Alumnus Jeon Yong-ki (Division of Sport Science, Class of ’10) A young deputy in his twenties, born by the hopes of the youth Deputy Jeon Yong-ki, who proudly made his entry to the 21st National Assembly has just started his work as a member. Born in 1991, he is the youngest member of the Democratic Party of Korea in history and the youngest male member of the National Assembly selected in the 21st Assembly election. “It didn’t feel real when I was elected. When it was time to go to the National Assembly, the responsibility came on me too heavily. I started my political activities by working for 3-4 years as the Chairman of the National University Student Council in the Democratic Party of Korea, and I am aware of how much my seniors have worked over the past 10 years to make members in their 20s and 30s of the National Assembly. I think my getting elected this time is the result of all that.” He has steered a great amount of interest by being elected 6 times as a proportional representative by breaking through the harsh proportional elections in the Democratic Party of Korea election process. It was a miracle, and everyone was surprised about how such a young person with only 4 years of political party experience received votes. His biggest supporters were none other than young partisans nationwide. The young partisans were the strongest and firmest strength during the 800,000 electoral colleges’ 1st election and the central committee's 2nd election. As a result, he firmly achieved 3rd place in the central committee election, constituted by the heads of the local government such as the members of the National Assembly, mayors, and governors. It was a moment of hope for young partisans. “One of the members of the central committee was very surprised at how I received such a large number of votes. In fact, he voted for me too but was 100% sure it was a wasted vote. He said he got lots of calls from young people asking him to vote for me. It is natural that he may not know what kind of young person I am because I have limited experience in politics. Nevertheless, he kept receiving calls from young partisans. He said he voted because he thought there would be a reason for it but could not expect how the result would turn out.” There were crises of changing the affiliated party to the Democratic Party of Korea and getting laid behind as the 16th in number on central committee, but in the end, he entered the 21st National Assembly due to the votes of numerous citizens. His election could be said as the result of efforts his seniors put in for a long time to make the 2030 National Assembly and the hopes of young people to build a National Assembly that can sympathize with them. ▲ Deputy Jeon Yong-ki had a leading role as the ERICA student body president in successfully drawing a consensus on "Prime Business 21," which had strong opposition due to department consolidation problems. A bigger world! Hanyang University, a life turning-point Alumnus Jeon Yong-ki (Division of Sport Science, Class of ’10) was a disciplined young man during his student years who put forth his best efforts in every aspect. As he was a bowler during his middle and high school years, he entered university as a student-athlete. The reason why he chose Hanyang University was to tie in his studies. “I made a promise to myself that when I went to university that I would not skip any lectures. Even if I was sick or drank a lot the day before, I always attended classes. I tried not to be absent even if I had to fall asleep during the class.” Because he studied diligently, he naturally received high grades and graduated 2nd in his class. His participation in the student council started after his service in the military. It was not that he was thinking of joining the student council from the beginning. In fact, he was running away with excuses to his seniors that suggested he participate. However, he could not find any more excuses when he realized that he could both study and hold office. As he has a personality of enjoying meeting people and not being able to stand it if things do not get done, he worked like a workaholic. After starting as a member of the student council, his role extended to the Department of Sports student vice-president, College of Sports and Arts student president, and then ERICA student body president in no time. ▲ Photo of "Prime Business 21" student body council His most memorable activities as the 34th ERICA student body president in 2016 are the prime business and the reformation of festival cultures. At that time, the opposing opinions of the prime business were strong due to the problems of department consolidation. For that reason, he thought there needed to be an opportunity for students to fully understand the necessity of the business and judge rationally. As a result, 1,300 students voted through the student council and 38.7% voted in favor. It was selected as the representative case of creating the best legislative organization that takes in the voices of students and derives a representative democracy. At that time, ERICA was the only university that presented a successful agreement and passed their evaluation with full marks on the "consensus with members" section. The transition from hosting festivals in Democracy Square for the last 30 years to the track and field was another unconventional move. “There were always problems with safety accidents as Democracy Square was too small. Therefore, we changed the festival location to the track and field. There were lots of disagreements, but we managed to persuade the doubters one by one.” The story of building waterways on the track and field floor by using a shovel with the members of the student council in heavy rain is famous. From that day, it has become a tradition to make waterways during the festival when it rains. “For me, Hanyang University is my life turning-point. I could finally realize how big the world is after coming to university. I built diverse things with friends from all backgrounds and got to see new worlds by meeting students from other departments. If I had not joined the student council or spoken up to society, I would have lived a life far from politics.” ▲ Alumnus Jeon Yong-ki (Division of Sport Sciences, Class of ’10) Anticipating the work of a young, generation-representing politician Deputy Jeon Yong-ki entered graduate school (Management Consulting, Class of ’17) after graduating in 2017 and made his mark on politics by playing the role as of the Democratic Party of Korea's 19th Presidential Election National Election Commission Youth Committee Director of Future Generation Joint Headquarters. After that, he worked as a Youth Policy Board researcher, National University Student Committee vice-president, and then president. After stepping into the National Assembly, he spoke of the New Politics. This means to approach politics from a new perspective. Many worry about his inexperience when looking at his relatively short time in politics, but thoughts do differ according to the generations. “I think there are limits to solving youth problems through the lenses of the older generations. When solving a problem, the right answer can come when solving it from a diverse perspective. That is the reason why there needs to be politicians who can represent different generations. Looking at the big picture, I want to be a politician that protects minorities. However, as of now, I want to try solving difficult situations that our generation is facing as a youth politician that stands with a generation-representativeness.” He defines politics as life. He says that the life of meeting people, connecting with others, and speaking for other people is politics. “I hope people’s awareness of politics can change. I hope people can learn the method of discussion and persuasion through politics. If that is achieved, healthy life politics like those of Northern Europe will be possible.” He is still cautious due to the responsibility to do well as a new member of the National Assembly, but Deputy Jeon Yong-ki speaks of his aspirations to carry out bold and reformative assembly activities. He is expected to grow into a passionate and challenging icon that is told “the young do things well as expected,” speaks for minorities as a young politician, and becomes a role-model for their juniors in school. Written by Oh In-sook Photo by Ha Ji-won This content is published in the Hanyang University Journal ‘HY ERICA’ 2020 Summer Edition (Volume 95) Click to see HY ERICA 2020 Summer Edition (Volume 95) Click to see ‘HY ERICA’, ‘Jeon Yong-ki’ in [[Hanyang Wiki]] Global News Team global@hanyang.ac.kr Translation by: Park Gyeong-min

2020-08 03

[Faculty][ERICA’s Power]Department of Transportation and Logistics Engineering Professor Lee Gun-woo, who Returns to His Alma

From student to professor! Transportation expert returns to his university Professor Lee Gun-woo in the Department of Transportation and Logistics (Department of Transportation Engineering, Class of '96) Professor Lee Gun-woo, who was appointed at the beginning of the year as a professor in the College of Engineering Sciences' Department of Transportation and Logistics, set out for a new challenge. He has come back to his alma mater, where he spent his college years actively participating in school clubs and the student council, as a professor. Let’s meet Professor Lee, who says that he will be faithful to education and research by maintaining communication with students at his alma mater. ▲ Professor Lee Gun-woo in the Department of Transportation and Logistics Engineering (Department of Transportation Engineering, Class of '96) Looking forward to meeting his students as his juniors and as pupils Professor Lee Gun-woo, who was appointed last March is an alumnus of the ERICA Department of Transportation Engineering, class of '96. After graduating from MIT and finishing his studies at the University of California, Irvine, he has been responsible for research in shipping, harbors, and international distribution for five years at the Korea Maritime Institute (KMI). In 2007, he worked as a professor in Chung-ang University's Department of International Logistics and came back to his alma mater this year as a professor in ERICA's Department of Transportation and Logistics Engineering. “The Department of International Logistics is affiliated with the College of Business and Economics, which has economics as its base. Because my academic background is in engineering, there were some disparities. There have been limits to practicing 100% of what I have studied until now. Just in time, I was able to transfer thanks to a request from my alma mater, Hanyang University.” His goals are unique as it is his first year working as a professor at his former school. Although working at the university he graduated from feels comfortable, there is more pressure from the thought of needing to lead his students, who are both his juniors in school and his pupils. Unfortunately, however, he is not yet able to have face-to-face classes with his students due to COVID-19. Even though his teaching is being done online, he simultaneously felt both comfort and anxiety when conducting his first lecture. “I could not foresee to what extent students would be able to follow along. There was also the problem of online lectures. The saddest thing is that I do not get to meet the students. It is unfortunate that I cannot meet them in person, communicate with them, get feedback on what they do not understand, and help them understand better. After all, there are limits to listening to what students think through email and phone calls.” The preparation process for online lectures is also quite burdensome. It takes about twice as long to prepare materials, record the lectures, edit, and upload them. There are sometimes situations when errors occur, such as his voice not being heard due to microphone errors. While this is not familiar work, he is gradually adapting to it through trial and error. ▲ Professor Lee Gun-woo is leading a research project in Transportation and Green Logistics through the Sustainable Transportation and Logistics Laboratory Concentrating on sustainable transportation environment and green logistics Hanyang University's Department of Transportation Engineering was first established in Korea in 1988. The pride of the alumni are so great as well. It was reorganized into the current Department of Transportation and Logistics Engineering by emphasizing the role of logistics in 2012. The subject which Professor Lee Gun-woo teaches is in the field of logistics. Similar to transportation, logistics has multidisciplinary characteristics. Perspectives change according to the point of view. In humanities logistics expands on the basis of trade, and in industral engineering and transportation engineering it expands into the field of engineering. Professor Lee is lecturing in the current department on "Transportation Logistics Economics" and "Sustainable Transportation and Green Logistics" in graduate school. From the second semester, he will provide lectures on "Logistics Management Engineering," "Logistics Systems Design," and "Special Lectures on Logistics." In the "Sustainable Transportation and Logistics Laboratory" that he is operating, students conduct research on the transportation environment and green logistics. Public health research includes atmosphere pollution emission estimation research, atmosphere diffusion analysis research, research on the effects of air pollution on humans, public convenience and ripple effects of transportation management techniques, and transportation logistics eco-friendly policies. It also includes effect analysis research on the introduction of new technology in the transportation and logistics field, such as eco-friendly transportation systems like electric cars and autonomous vehicles. According to Professor Lee, “It is research favored by the public but not government officials or businesses.” However, the interest and importance of this field will increase as international societies emphasizing eco-friendliness such as green-house gas reduction. Professor Lee’s most memorable achievement among all his research is receiving the Pyke-Johnson Award which is awarded in the transportation planning and environmental field as one of the five academic awards givem by the US Transportation Research Board. At the end of his PH.D program in 2010, he was awarded for his first SCI paper. He said that “it was the result of the help of Professor Stephen G. Richie who led his doctoral program, an excellent education provided by the department professors, and his fellow colleagues who participated in the doctoral program.” The Pyke-Johnson Award is the oldest award and has the highest authority in the transportation field, which can even be called an honor to one’s family. At that time, his award became a big issue in his college because it was the first award in the 30 years in the department. ▲ Professor Lee Gun-woo, who set his first step as a professor, senior, and teacher this year in ERICA showed his unique goal Educating the right expert with skill and humanity The changes to the ERICA Campus are truly amazing compared to when he first came to the school 24 years ago. To a great extent, the changes could be called "convulsions of nature." Professor Lee was amazed at the scenery and said, “The campus landscape is well organized, with many new buildings,” and that he "can feel the school’s enormous development in my skin.” Then, what was his most memorable experience when looking back at his college years? He choses "treet cafes" as the answer. The first words of his colleagues was the same when they heard he was appointed as a professor at his alma. “It has become a memory that I cannot forget now. When I was in school, there were lots of potholes on concrete pavers in front of the main entrance because it was a time when school peripheries were not yet developed. There, we collected branches and made campfires. Then we drank, sang, and debated with colleagues and our seniors.” One strength of Hanyang members that he has experienced and observed is their diligence. There is a tendency to overcome difficulties instead of running away from them. This is one of the reasons why numerous alumni are actively working in unimaginable fields all over the world. What he emphasizes to his students as their school senior and as their professor is humanity. Professor Lee underscores that he wishes "to educate proper experts with great humanity” and that “one can be responsible for their position if they were told that they have a great capacity for humanity.” That is why he helps students with etiquette and manners that are needed in social lives such as writing emails that do not convey rudeness. “Sometimes, I receive two-line emails without indicating one’s identity like sending a text message. Most of the time, it would be the case that students do not know how, but in real society that should not be done. In the past, I have shown students' emails as examples of etiquette. Since then, the students’ emails have changed. I try to teach these small but important factors to students whenever I have time.” He plans to talk more about students’ future careers. That is because of what his professor told him was of great help when he was a university student. “I want students to have their own dreams. While in university, I want them to find what they like and live a life that does not make them give up their dream.” Professor Lee highlights that he will be more faithful to education and research as a new professor. He plans on making opportunities to contribute to society when professional advice or an opinion on the transportation and logistics field is needed. We look forward to his future achievements and are cheering for his new start at his alma mater. Written by Oh In-sook Photo by Ha Ji-kwon This article is published in the ‘HY ERICA’ 2020 Summer Edition Click to see HY ERICA 2020 Summer Edition (Volume 95) Click to see ‘HY ERICA’ in [[Hanyang Wiki]] Global News Team global@hanyang.ac.kr Translation by: Park Gyeong-min

2020-07 29

[Faculty][ERICA's Innovation] A Healthy Society Comes from Healthy Communication, Professor Lee Byung-kwan, Department of Advertising & Public Relations

A healthy society comes from health communication, Professor Lee Byung-kwan, Department of Advertising & Public Relations The world is going through chaos because of the COVID-19 pandemic. In times like this, accurate communication is essential. Professor Lee Byung-kwan, a first-generation health communication researcher in Korea, warned that it would be difficult to overcome the crisis if rapid and active communication is not conducted. ▲Professor Lee Byung-kwan, Department of Advertising & Public Relations WIth COVID-19, what is the role of communication? The Wall Street Journal highlighted Jeong Eun-kyung's consistent honesty, information-based analysis, and composure as powerful calmatives for Koreans. Professor Lee Byung-kwan, a health communication expert, gave a positive assessment from a different perspective. "Epidemiologists and medical professionals tend to only deliver the threats of diseases scientifically and objectively. However, the public cares more about the dangers that they present to individuals and their families. Unlike previous infectious diseases, they have fully understood the needs of the public and have been conveying information that the public is curious about." Having said this, Professor Lee praised the quarantine authorities for giving briefings every single day since the outbreak of COVID-19. Delivery of accurate information is important to prevent the public from being biased against fake news. This phenomenon is called the "Negative Dominance Model." "During a pandemic, the government should manage two things at the same time. One is quarantine, and the other is the delivery of accurate information via communication. Otherwise, the public will overestimate the threat and get anxious. On the contrary, they may underestimate the threat and react negligently." A very good example of social panic occured during the MERS and swine flu outbreaks. Fake news that spreads excessive fear and anxiety during a pandemic is another virus that needs to be eradicated. ▲ Professor Lee Byung-kwan is putting forth efforts to strengthen students' abilities to foster sincere social skills Building a Platform to Discuss Domestic Health Communication Professor Lee Byung-kwan's research field is health communication. It is the field of exploring communication strategies to enhance the health of our society. In other words, it is a field of communication that "provides information", " influences others", "provides motivation", as well as "reflects attitude and behavior", and "strengthens competence" in relation to the health of individuals and society. There are many topics that directly relate to the health of individuals and society, such as treatments and responses to problems like AIDS, obesity, drunk-driving, dating violence, smoking, and so on. Politics and medical and pharmaceutical industries are also included. Although the research field is diverse, we are able to see that all these topics are closely related to our lives. Over the past decade, the importance of health communication has been increasing alongside diseases like swine flu and MERS. However, ten years ago, Korea did not have a platform for health communication. In fact, Professor Lee Byungkwan was only able to encounter the field of health communication when he was in America for further studies but did not pay much attention to it. However, he got interested in this field while conducting research on AIDS and family planning campaigns in Africa with his advisor. For this, he is very grateful to his advisor. ▲What is Health Communication? "The good thing about health communication research is that the subject and target of the study are not abstract. They are real and clear. I also have a little sense of pride that I am able to help in solving health-related problems." After returning to Korea, Lee, together with other professors, started a Health Communication Research Association which later became an official academic association in 2009 with Lee serving as the first Chairman. He also received a commendation for serving as an advisor to the AIDS/Tuberculosis Advisory Committee from the Disease Control and Prevention Center. Professor Lee Byung-kwan's field of interest is the evaluation of the effectiveness of various disease-related campaigns. Holding campaigns is important but calculating the impact of these campaigns is equally important. Last year, Lee offered a solution to measure the actual impact for a tuberculosis campaign which required the largest budget in Korea after smoking. "To measure the effectiveness of the campaign, we need to measure the behavior changes before and after exposure to the campaign. However, our daily routines are uncontrolled, which makes it difficult to assess the changes accurately. Hence, these methodological limitations should be overcome by statistical algorithms for more accurate results. The recent research studies have reflected this interest." In relation to this, Professor Lee published an evaluation of the tuberculosis campaign impact in one of the medical journals called the International Journal of Tuberculosis and Lung Disease. Currently, Professor Lee is carrying out a research study on Bayesian structural time-series mode algorithms to measure the impact anti-smoking campaigns have had over the last 5 years. ▲Professor Lee Byung-kwan, who served as the first president of the Korea Health Communication Association, is being credited for leading the development of health communication in Korea. Finding worth in the community Professor Lee Byung-kwan worked as a member of National Committee in Public Health Emergency Preparedness and Response in 2015 when MERS broke out and paid close attention to live social media messages. At that time, Lee was establishing a system to monitor social media data in real-time by using machine learning techniques when MERS broke out, giving Professor Lee the chance to help prevent the spread of MERS while collecting and analyzing the public's opinion at the same time. He also advised the Public Health Emergency Preparedness and Response team to monitor social media data steadily during the outbreak of COVID-19. As such, Professor Lee showed interest in data science that uses machine learning or AI as a method to study health communication. "Students who study social science tend to think that they are not real 'scientists,' but social science requires a scientific approach to explain social phenomena. Therefore, I always oppose arguments that are abstract and emphasize that students think theoretically with evidence." Professor Lee mentioned that studying health communication makes him naturally interested in medical services. He conducted an Industry Coupled Problem Based Learning (IC-PBL) project at Ansan Medical Welfare Social Cooperative last year. From conducting cooperative and community health communication cooperation classes with students, innovative ideas were found. To contricute to the community, Lee plans to create an "Ansan City Health Map" that provides health indicators for local members in Ansan. Written by: Park Young-im Photos by: Ha Ji-kwon This information was published in Hanyang University Newsletter "HY ERICA Summer Issue 2020 (No.95)" ▶ HY ERICA summer issue 2020 (No.95) ▶ Know more about HY ERICA at [[HYUWIKI]] Global News Team global@hanyang.ac.kr Translation by: Lee Hee-jin