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2020-08 10 Important News

[Alumni]Jang Ki-min’s Design Economy Changes The Way We Think

Jang Ki-min (M.S. in Industrial Design, '12) is a Hanyang alumnus who aspires to present to his readers the revolutionary change we can make in our everyday thoughts. His new book Why Is Hongdae Filled with People Not Attending Hongik University? was published under the premise that our minds are trapped within conventional perspectives, and, through his book, Jang argues how important it is to think outside the box by giving his own interpretations of design and economy. On writing the book Jang is a pioneer in the study of the concept "design economy." After writing numerous columns for Maeil Business Newspaper, Kookmin University, and Myungji University on the topic of design economy, Jang said he decided to combine all his columns and make them into a single book. When he first wrote the script and sent it to publishing companies, he worried that no one would call him back for his manuscripts. However, 20 companies contacted him wanting to publish his book, and within the week of its publication, the book became one of Kyobo Book Centre’s bestsellers. Jang Ki-min (M.S. in Industrial Design, '12)'s new book Why Is Hongdae Filled with People Not Attending Hongik University? became one of Kyobo Book Centre's bestsellers within the week of its publication. (Photo courtesy of Jang) Why Is Hongdae Filled with People Not Attending Hongik University? The book starts with an interesting title, which is also the essence of one of the 47 economic theories introduced in the book, cognitive economics. “No one in South Korea thinks twice about having their meeting place be Hongdae. However, people hesitate to meet in other areas such as in front of Korea University." According to Jang, once the correlation between Hongdae and a so-called "hot place" is manifested, it leads to a conventional and almost unconscious decision of people to go to that place. This then leads to the commercial development of the place, creating a virtuous circle. Likewise, Jang argues that the design is not "to decorate." Rather, it is "to give meaning." The design - usually of social conventions - reshapes people's thoughts and decisions. Based on the concept of design economy, the book similarly draws attention to the various business or economic phenomenon occurred by design. By combining design with economic phenomena such as marketing, media, and start-ups, Jang presents the readers with unique ideas and new insights to realize the design economy surrounding them, and urges them to tackle these unconscious choices. Jang said he wants to change the way people make unconscious decisions in their lives. Jang also emphasized the power to think outside the box and to see through the essence of objects to his fellow Hanyang students. Instead of being confined to a limited way of thinking, Jang, as he expresses throughout his new book, hopes that people will develop the strength to think on their own. Lee Yoon-seo cipcd0909@hanyang.ac.kr

2020-07 27

[Alumni]The Winner of Phantom Singer 3 and the Legendary Tenor, Yoo Chae-hoon

Hanyang University’s college of music has been a home to numerous influential musicians in South Korea. Yoo Chae-hoon (Department of Voice, '07) is also a proud alumnus of Hanyang and a famous tenor. His singing gained media coverage in Trot X, Who Does Better, and most recently, Phantom Singer 3, the TV audition show where Yoo won the championship on July 3, 2020. Entering the Department of Voice Yoo found his dream to become an opera singer thanks to his middle school teacher who, after seeing him perform as a vocalist for the school band, recommended that he major in opera. Following the recommendation, he was later accepted to Pohang Arts High School, where he continued to hone his opera singing skills. His unique strength of not being afraid to perform on stage and fearlessly challenging high pitches positioned him as the top student when he entered Hanyang University. Yoo recalled Hanyang University as “where he found his musical roots.” During his university life, which was full of practices, lessons, and lectures, he said he thought it was "the coolest thing" to leave the practice room as the last out of all his friends. His most remarkable memory was staying until 10:30 p.m. every day when the practice room closed. Phantom Singer 3 In April 2020, his singing shone in the music audition TV show the Phantom Singer 3. In the show, Yoo was complimented as the tenor who could perfectly cover all genres of music, earning him the nickname of "the legendary tenor." Yoo Jae-hoon (Department of Voice, '07) performing "Il Mondo" on Phantom Singer 3. The clip of his singing gained 2.1 million views on Youtube. (Photo courtesy of JTBC) When asked which stage was the most memorable for him during the audition, Yoo picked the final stage during which he sang The Rose. “I sang of my intention to devote myself to the love and attention my fans have given me,” said Yoo. Ending the show and taking first place with 200,000 text votes and 150,000 online votes, Yoo said he had never imagined winning, and wanted to take this opportunity to yet again thank all his fans for cheering for him through the final stage. (Left) Yoo, with his team La Poem, sang on the final stage of Phantom Singer 3. (Photo courtesy of Yoo) Yoo is currently preparing for the Phantom Singer gala concert and its tour schedules. Also, La Poem is anticipating an album release in September. As for the future roads of his younger colleagues in the Department of Voice, Yoo said he would like to advise them that “students need to never give up and give everything their best efforts.” Lee Yoon-seo cipcd0909@hanyang.ac.kr

2020-06 29

[Alumni]A Crossover of Traditional and Contemporary Music

Traditional music in Korea is called gugak, which literally means “national music” in Korean. However, as the trends of Western music have been sweeping the music industry for more than half a century, most Koreans feel a sense of distance from traditional music. Ha Yun-ju (Department of Korean Traditional Music, '09) is a Jeongga (a kind of gugak which involves vocal singing) singer who is trying to popularize traditional music through a musical crossover with Western music. Ha Yun-ju (Department of Korean Traditional Music, '09) is a Jeongga singer who is trying to popularize the traditional music of Korea through a crossover with contemporary music. (Photo courtesy of Ha) Ha explained Jeongga as a genre that engrafts music and literature which used to be enjoyed by the upper-classes. “Jeongga reveals a taste for the arts as it leads to inner peace from its slow and steady melody,” said Ha. She added that Jeongga provides a mystic experience by filling in the emptiness of people with lyrical and instructive messages. After entering Hanyang with a full scholarship, Ha started to lay the foundation for her competence as a musician. “Each lesson with the professors helped me grow to be able to meet the standards to survive in the actual field,” said Ha. With the professors’ support as well as her efforts, Ha won the Gold Prize in the 27th Onnara Gugak Competition. However, Ha aspires to more than just mastering Jeongga. She is especially interested in familiarizing other people with this beautiful traditional music. Ha chose a crossover between traditional music and contemporary music as the medium. Upon receiving the KBS Gugak Award in 2018, Ha released her first full-length studio album, Chuseon, which means “a fan in autumn." The album featured contemporary songs sung in the style of Jeongga, expressing the loneliness of a woman saying farewell to her loved one. In addition, Ha is participating in various collaborations with contemporary pop musicians including Kim Junsu, Song So-hee, and Second Moon. Ha feels that she has been tasked with certain responsibilities as a traditional musician, and the crossover is a way of fulfilling them. Chuseon is Ha's first full-length studio album which expresses the loneliness of a woman saying farewell to her loved one. (Photo courtesy of Ha) Other than the crossover, Ha has been involved in diverse projects to popularize traditional music. The Jeongga singer recently released a collection of children's songs after appearing in Who Is Good at This, a singing contest program for children. Ha is preparing to release another full-length album, The Point of Ecstasy, with the poems of Na Tae-ju. Ha also plans to participate in a singing competition program by MBN as a representative of traditional music. “With my music, I am trying to touch the emotions that all Koreans unconsciously carry in their minds,” said Ha. Ha told the members of Hanyang to keep their passion and believe in what they are aiming for. “What you believe is what opens your way to the opportunities,” said Ha. “Even when you feel exhausted, don’t give up and do your best.” Oh Kyu-jin alex684@hanyang.ac.kr

2020-05 12 Important News

[Alumni]Choi Ye-gun, From a Keyboard Prodigy to a Shining Musician

If you have watched Immortal Songs: Singing the Legend, Yoo Hee-yeol's Sketchbook, or the popular Korean audition program K-pop Star, you may be familiar with the name Choi Ye-gun. This famous singer was one of the top 8 competitors of season 2 of K-pop Star and took first place in the singing competition Your name hosted by the popular music channel Yoo Hee-yeol's Sketchbook. Choi Ye-gun, an aspiring musician and a proud alumna of Hanyang University's Department of Applied Music ('19), shared her story of how she fell in love with music and succeeded as a popular indie musician. Choi Ye-gun (Department of Applied Music, '19) shared her story of how she fell in love with music and succeeded as a popular indie musician. Choi dreamt of becoming a musician from the age of five. As a little girl, she always had a keyboard next to her, a trait she carries till now. “There was always a piano in my room since I was little. My mother used to say that I got along with it since I could barely walk!” She remembers that even then, she was interested in expressing melodies through instrument, trying to express the tune she heard from her church. At 20, she applied to the Department of Applied Music at ERICA Campus for a professional musical education. “During my time at school, I was able to study music which transcended the boundaries of genre, from K-pop to jazz and classical music,” said Choi. Choi was one of the top 8 competitors of season 2 of K-pop Star. Along with her studies, Choi also endeavored to develop her own musical ideology and establish her own methodology in composing and arranging music. Her hard work earned her the image of a good storyteller, acknowledged by the media as a singer-songwriter, magnificent in delivering her own stories in songs. Choi considers her ability to deliver someone’s story, transcending the limits of a single genre, as one of her strongest suits. She said, “Since I always consider how a story could be told from a different perspective, I think many different people can relate even to the same song.” When asked to share her secret, Choi explained that she always focuses on how to best deliver a story. “First, I choose a character. Then I write the lyrics in his or her verbal tone. The last thing I do is combine it with a befitting melody. During the process, I begin to naturally arrange the song in the character’s mood and create the dynamics which enable a strong delivery of the story.” Choi also took first place in the singing competition Your name hosted by the popular music channel Yoo Hee-yeol's Sketchbook. Choi said other people’s stories become the cornerstone for many of her songs. “These days, I am especially inspired by the stories of young people.” Naturally, her songs explore stories on diverse topics. Self-reflection, social issues, and interpersonal relationships were all on the chart. “After I establish someone’s story in my mind, I design a character who can deliver that story well – reconstructing the story from another perspective,” explained Choi. Choi also tells some personal stories on her most recent album Even If It Gets Lost, It Can Flow Anyway, introducing two title songs, Lucid Dream and Scarecrow. “The first song, Lucid Dream, is a story of somebody who could not fall asleep and a world where dreams come true. To me, making this very album was exactly that,” said Choi. “Scarecrow is an outcry to the world that wants me to be, so to say, cool. To be recognized, one has to be cool and people want that too. But to that I say, ‘I have done enough!’” Choi jokingly added, “By the way, the chorus part is very addictive, so you better not listen to it before an important exam.” Choi's first original album Even If It Gets Lost, It Can Flow Anyway was released April 22, 2020, introducing two catcy title songs Lucid Dream and Scarecrow. “To me, your story becomes music, and that music becomes a medium which enables others to relate with your tale,” said Choi. “When I produce music, I consider myself as dust. Dust can only shine where there is light. To me, your story is the illumination. Your stories are never little or meaningless.” Lee Yoon-seo cipcd0909@hanyang.ac.kr